Essential Negotiation Skills and Tactics

The Negotiation Navigator empowers participants to master the art of negotiation with confidence, equipping them with essential skills to navigate even the toughest discussions while preserving valuable relationships. 

The Business Challenge

In today’s complex business environment, negotiations frequently involve multiple stakeholders, conflicting interests, and high stakes. 


Without a structured approach, businesses risk making costly compromises, damaging partnerships, or failing to capture the full value of an agreement


Additionally, lacking negotiation skills can lead to missed opportunities, reduced competitive advantage, and internal friction as teams struggle to align on objectives. 


Ultimately, the challenge lies in negotiating effectively while safeguarding both the business’s strategic interests and its relationships.

Designed for

Business people who must negotiate the price, terms and conditions as a regular part of their job—and who must maintain and establish long-term sales relationships with the people they are negotiating with.


Participants will be able to:

  • Arrive at the negotiating table fully prepared to conduct a successful negotiation
  • Use their negotiating style to advantage in negotiations
  • Apply research-based skills, knowledge, and tactics effectively in  negotiations
  • Represent the interests of their company in negotiations, while at the same time maintaining positive relationships with the other party 
  • Handle tough negotiations skillfully
Key Content

This Negotiation Navigator blends universally accepted negotiation principles with advanced strategies for handling high-stakes situations. 


The program explores the following:

  • The “Strategic Seven” questions all people must answer, in order to be effective negotiators
  • Discussing and practicing three types of negotiations: results-based, balanced concerns, and relationship-based
  • Skills and tactics for dealing with tough situations such as negotiating with purchasing agents and other professional negotiators
  • A planning tool that helps participants prepare quickly and thoroughly for any sales negotiation

Participants practice with real-life scenarios to prepare for and refine their approach to upcoming negotiations, ensuring they leave with practical tools for success.